To read or download your copy of the Cape York Tourism Development Action Plan- CLICK HERE
Cape York is a remote destination that offers a wilderness experience and diverse landscapes. Over 80% of domestic travelers to the region use their own vehicles, the balance using hire cars or commercial tour operations. Cape York has its own distinct identity as an iconic region of northern Australia.
This action plan will assist in the delivery of the increase in the growth of the Tourism Industry in the region in particular the Drive market.
Cape York has always relied on the drive market, and will continue to do so for the foreseeable future. The changes to tourist visitation expected will see a different type of tourist coming to Cape York. Apart from the 4WD and fishing enthusiasts, visitation will increase (and already has) to include shorter term travelers in conventional vehicles and caravans/motorhomes who can be expected to pursue different interests and who will be looking for quality accommodation and entertainment. Fly in/fly out visitation is also likely to expand. The opportunities opening up are immeasurable and present great potential for jobs and career growth, small business development and investment.